I bumped into WXRT93 post on Ben Folds Five and rushed to the free download link (how could I resist?). That’s how I discovered PledgeMusic which is a great tool for promoting musical projects with the fans help. The amazing part is that the musicians get to keep their artistic freedom and the fans get great new ways to interact with their favorite musicians. The PledgeMusic about page explains:
“PledgeMusic for Fans
PledgeMusic is a way for you to help your favourite artists make their records.
It helps artists and bands design a specifically tailored fundraising campaign to raise money for their next release. Pledge encourages the artists to participate with their fans in an exciting and unique way by creating an irresistible menu of exclusive content and experiences. The list can be anything from DJing at your house party, to attending a rehearsal, or even a movie and dinner with the band!
There is no risk to you as your money will only be taken once the artist’s target amount has been raised, and Team Pledge will keep you informed of the project’s status every step of the way.
So please get involved and have a good time helping your favourite bands create more great music!
PledgeMusic for Artists
PledgeMusic is a music company offering you a new way to take control of your career. We’re not interested in being a rights owner – Pledge does not want ANY rights to your music, live income, merch etc. We just help you fund whatever type or format of record you want to release next.
To do this we simply help and encourage you to participate with your fans in an exciting and unique way. Pledge allows you to easily create an irresistible customised menu of exclusive content and experiences that integrates your database, MySpace friends, Facebook fans, Twitter followers and various other social networking sites. You decide how much money you’d like to raise and your fans pledge money for whichever item or experience they want. They will only be charged once the full target amount has been raised and there’s even the option to build a charitable donation into your campaign. We charge a flat 15% fee and we have no hidden fees or transaction costs whatsoever.
You are your own A&R and Marketing Manager – you choose the studio, the producer, the artwork, the promotion – it’s all down to you! Let the fans be your label, while you keep the rights to your music.”
- Ben Folds Five Get Their Fans to Promote Their Next Release (929dave.radio.com)
- Crowdfunding tips from Amanda Palmer and Ben Folds Five (flattr.net)
- Ben Folds Five Asks You To Pledge Your Loyalty (And A Little Money) (nerdist.com)
- Ginger Wildheart Announces UK Dates for June – Including Download Festival (hangout.altsounds.com)
- Cake Shop still needs help, started PledgeMusic campaign (brooklynvegan.com)