Tag Archives: Music industry

PledgeMusic

English: Ben Folds performing in Knoxville, TN...

English: Ben Folds performing in Knoxville, TN at the Valarium on 2009-02-22. (Photo credit: Wikipedia)

PledgeMusic

I bumped into WXRT93 post on Ben Folds Five and rushed to the free download link (how could I resist?). That’s how I discovered PledgeMusic which is a great tool for promoting musical projects with the fans help. The amazing part is that the musicians get to keep their artistic freedom and the fans get great new ways to interact with their favorite musicians. The PledgeMusic about page explains:

“PledgeMusic for Fans

PledgeMusic is a way for you to help your favourite artists make their records.

It helps artists and bands design a specifically tailored fundraising campaign to raise money for their next release. Pledge encourages the artists to participate with their fans in an exciting and unique way by creating an irresistible menu of exclusive content and experiences. The list can be anything from DJing at your house party, to attending a rehearsal, or even a movie and dinner with the band!
There is no risk to you as your money will only be taken once the artist’s target amount has been raised, and Team Pledge will keep you informed of the project’s status every step of the way.

So please get involved and have a good time helping your favourite bands create more great music!

PledgeMusic for Artists

PledgeMusic is a music company offering you a new way to take control of your career. We’re not interested in being a rights owner – Pledge does not want ANY rights to your music, live income, merch etc. We just help you fund whatever type or format of record you want to release next.

To do this we simply help and encourage you to participate with your fans in an exciting and unique way. Pledge allows you to easily create an irresistible customised menu of exclusive content and experiences that integrates your database, MySpace friends, Facebook fans, Twitter followers and various other social networking sites. You decide how much money you’d like to raise and your fans pledge money for whichever item or experience they want. They will only be charged once the full target amount has been raised and there’s even the option to build a charitable donation into your campaign. We charge a flat 15% fee and we have no hidden fees or transaction costs whatsoever.

You are your own A&R and Marketing Manager – you choose the studio, the producer, the artwork, the promotion – it’s all down to you! Let the fans be your label, while you keep the rights to your music.”

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Two interesting points of view on the state of the music industry, on which side are you?

 

Positive Music Place

Dear Mr. Gill,

I recently read your comments about what the music business has become.  I’d like to thank you for articulating, with brutal honesty, feelings felt by many musicians about the current state of our industry.

However, I’d also like to challenge you–and the countless artists who feel the way you do.  Yeah, the music business sucks.  What can we do about it?

The first step is to ask why it is that music has become devalued.  The superficial answer may be that in 1960, recorded media, such as 45s and LP records, cost more to manufacture and distribute.  Digital downloads have less overhead expenses attached to them; thus a lower price point is possible.  In general, the trend of technology is that it gets cheaper as it evolves.

But what about the bigger picture?  Is it true that “creative brains are being sorely mistreated?”

There’s no nice way…

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